Content Marketing and Strategy

Content Marketing and Strategy

CONTENT

Content Marketing and Strategy

Content Is King – In today’s online marketing world, there is almost nothing as important as quality content writing. Content writing is how you engage with your visitors. It’s the difference between a blank page and engaging, energizing copy.

The words on a page may seem like an afterthought, but content is what helps your website gets hits, and what ensures those hits learn more about you. Search Engine Optimization is a tactic in the overall search strategy to push relevant content to the right target audience. Once the right audience discovers your brand, it is the website content itself in concert with the user experience and well-placed calls-to-actions that will actually convert eager shoppers into buyers of your service or products.

Content Is King

Content Is King

Content:

  • Boosts Search Rank – Search engines treat content as value, raising websites with high quality, unique writing up in search ranks and generating more traffic for your site.
  • Builds Trust – Content shows your website is active and a leader in the field. It shows those that spend time on your site that you know what you’re doing, and can handle their needs.
  • Improves Conversions – Specific, targeted pages turn visitors into sales. Visitors of sites with a lot of content engage with the site for longer, and are more likely to become customers.

That’s why you need to make sure your digital maketing agency offers website content writing services.

At a digital marketing agency such as Envision Creative, they should offer a variety of content creation and content management options for companies both large and small. A sample of services should include:

  • Web Content – Populate all your main site pages with engaging, keyword driven writing.
  • Blogging – Make sure that your website stays active, with regular and interesting blog posts.
  • Social Content – Create social posts, as well as content that does well in social media sharing.

Your digital makeing agency team should specialize in creating engaging content that attracts attention, and provide content strategy for businesses that are looking for more depth to their website. Content is also the most important part of SEO, so companies hoping to boost their rank and target multiple keywords Using a digital maketing agency for creating content casts a wider and more targeted net.

Facebook Instant Articles is a new way for publishers to distribute stories on Facebook

Facebook Instant Articles is a new way for publishers to distribute stories on Facebook

Facebook Instant Articles

Instant Articles is a new way for publishers to distribute stories on Facebook

Written by Facebook

An Instant Article is a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. Through this guide, you’ll learn how to create an Instant Article and use a standardized markup language (similar to XML) to make your stories come alive with custom styles and interactive functionality.

Building an Instant Article does not automatically create a corresponding Facebook post, however. It is a separate tool meant to enhance your article once someone shares it on Facebook. It simply means that any time a reader on a mobile device is directed to the article’s URL on Facebook, the link will be displayed as an Instant Article.

A Better Experience

Instant Articles displays stories as much as ten times faster than conventional mobile browsers, while also providing the kind of fluid, high-quality experience and interactivity people expect.

New Creative Tools

Instant Articles introduces a suite of creative tools that allow publishers to bring their stories to life in new ways, with high-resolution photos, auto-play videos, interactive maps and audio captions.

Built for Publishers

Instant Articles keeps publishers in control. Publishers decide what to share on Facebook, with article templates that mirror the look and feel of their brands. Publishers can even automate their workflow by using RSS to publish Instant Articles directly from their existing content management systems.

This documentation explains how Instant Articles works, how the format is structured and how you can use it to publish content directly to Facebook.