Content Marketing and Strategy

Feb 18, 2016 | Content Marketing, Digital Strategy

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Content Marketing and Strategy

Content Is King – In today’s online marketing world, there is almost nothing as important as quality content writing. Content writing is how you engage with your visitors. It’s the difference between a blank page and engaging, energizing copy.

The words on a web page may seem like an afterthought, but content is what helps your website gets hits, and what ensures those hits learn more about you. Search Engine Optimization is a tactic in the overall search strategy to push relevant content to the right target audience. Once the right audience discovers your brand, it is the website content itself in concert with the user experience and well-placed calls-to-actions that will actually convert eager shoppers into buyers of your service or products.

Content Is King

Content:

• Content Boosts Search Rank – Search engines treat content as value, raising websites with high quality, unique writing up in search ranks and generating more traffic for your site.
• Builds Trust – Content shows your website is active and a leader in the field. It shows those that spend time on your site that you know what you’re doing, and can handle their needs.
• Improves Conversions – Specific, targeted pages turn visitors into sales. Visitors of sites with a lot of content engage with the site for longer, and are more likely to become customers.

That’s why you need to make sure your digital marketing agency offers website content writing services.

At a digital marketing agency such as Envision Digital, they should offer a variety of content creation and content management options for companies both large and small. A sample of services should include:

• Web Content – Populate all your main site pages with engaging, keyword driven writing.
• Blogging – Make sure that your website stays active, with regular and interesting blog posts.
• Social Content – Create social posts, as well as content that does well in social media sharing.

Engaging Content

Your digital marketing agency team should specialize in creating engaging content that attracts attention, and provide content strategy for businesses that are looking for more depth to their website. Content is also the most important part of SEO, so companies hoping to boost their rank and target multiple keywords Using a digital marketing agency for creating content casts a wider and more targeted net.