Content Marketing and Strategy

Content Marketing and Strategy

CONTENT

Content Marketing and Strategy

Content Is King – In today’s online marketing world, there is almost nothing as important as quality content writing. Content writing is how you engage with your visitors. It’s the difference between a blank page and engaging, energizing copy.

The words on a web page may seem like an afterthought, but content is what helps your website gets hits, and what ensures those hits learn more about you. Search Engine Optimization is a tactic in the overall search strategy to push relevant content to the right target audience. Once the right audience discovers your brand, it is the website content itself in concert with the user experience and well-placed calls-to-actions that will actually convert eager shoppers into buyers of your service or products.

Content Boosts Search Rank – Search engines treat content as value, raising websites with high quality, unique writing up in search ranks and generating more traffic for your site.

Content Is King

Content:

  • Content Boosts Search Rank – Search engines treat content as value, raising websites with high quality, unique writing up in search ranks and generating more traffic for your site.
  • Builds Trust – Content shows your website is active and a leader in the field. It shows those that spend time on your site that you know what you’re doing, and can handle their needs.
  • Improves Conversions – Specific, targeted pages turn visitors into sales. Visitors of sites with a lot of content engage with the site for longer, and are more likely to become customers.

That’s why you need to make sure your digital marketing agency offers website content writing services.

At a digital marketing agency such as Envision Digital, they should offer a variety of content creation and content management options for companies both large and small. A sample of services should include:

  • Web Content – Populate all your main site pages with engaging, keyword driven writing.
  • Blogging – Make sure that your website stays active, with regular and interesting blog posts.
  • Social Content – Create social posts, as well as content that does well in social media sharing.

Engaging Content

Your digital marketing agency team should specialize in creating engaging content that attracts attention, and provide content strategy for businesses that are looking for more depth to their website. Content is also the most important part of SEO, so companies hoping to boost their rank and target multiple keywords Using a digital marketing agency for creating content casts a wider and more targeted net.

Facebook Instant Articles is a new way for publishers to distribute stories on Facebook

Facebook Instant Articles is a new way for publishers to distribute stories on Facebook

Facebook Instant Articles

Instant Articles is a new way for publishers to distribute stories on Facebook

Written by Facebook

An Instant Article is a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. Through this guide, you’ll learn how to create an Instant Article and use a standardized markup language (similar to XML) to make your stories come alive with custom styles and interactive functionality.

Building an Instant Article does not automatically create a corresponding Facebook post, however. It is a separate tool meant to enhance your article once someone shares it on Facebook. It simply means that any time a reader on a mobile device is directed to the article’s URL on Facebook, the link will be displayed as an Instant Article.

A Better Experience

Instant Articles displays stories as much as ten times faster than conventional mobile browsers, while also providing the kind of fluid, high-quality experience and interactivity people expect.

New Creative Tools

Instant Articles introduces a suite of creative tools that allow publishers to bring their stories to life in new ways, with high-resolution photos, auto-play videos, interactive maps and audio captions.

Built for Publishers

Instant Articles keeps publishers in control. Publishers decide what to share on Facebook, with article templates that mirror the look and feel of their brands. Publishers can even automate their workflow by using RSS to publish Instant Articles directly from their existing content management systems.

This documentation explains how Instant Articles works, how the format is structured and how you can use it to publish content directly to Facebook.

Photo Websites in RWD mobile-friendly layout website templates

Photo Websites in RWD mobile-friendly layout website templates

Stunning Photo Websites

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Complete guide for mastering “micro-moments”

Complete guide for mastering “micro-moments”

Complete guide with strategies, insights, and customer examples for mastering “micro-moments”

Your Guide to Winning the Shift to Mobile

Think With Google

Think With Google

Lead Authors: Laura Adams, Elizabeth Burkholder, Katie Hamilton
Exec sponsors: Nicolas Darveau-Garneau, Lisa Gevelber, Matt Lawson
Research: Yili Chang, Yijia Feng, Sara Kleinberg
Case Studies: Tran Ngo
Editorial: Brianne Janacek Reeber
Production & Design: Leslee D’Antonio, Dain Van Schoyck

[PDF to VIEW or DOWNLOAD]

micromoments-guide-to-winning-shift-to-mobile-download

 

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7.5 million searches for the brands advertising during the Super Bowl Game

7.5 million searches for the brands advertising during the Super Bowl Game

Mobile searches is the big winner during Super Bowl 50 – Web Easy Professional


 

Think With Google

by Think With Google

How the Big Game Played Out on the Second Screen

Commercials during the Super Bowl don’t just make us laugh or cry—they also make us search. This year, there were more than 7.5 million searches for the brands advertising during the game. This searching represents a 7X response rate compared to a typical TV ad, even after normalizing for audience size. Second-screen searching—whether it’s to re-engage with the ad, to learn more about the product, or to purchase—is a powerful indication of brand interest. For brands, that means a presence on the big screen isn’t complete without a strategy for the small screen, too.

Read full story…

Second-screen searching—whether it’s to re-engage with the ad, to learn more about the product, or to purchase—is a powerful indication of brand interest.

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Flipping domain names for big profits

Flipping domain names for big profits

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Buying and selling unique and memorable Domains names that have marketability is a science and being a cross between a prospector and an online keyword marketing whiz-kid. It sure is a web easy way to make money.

There’s a lot of gut instinct and intuition that goes into domain name creation and purchasing. You need to think in the future, and know which business categories are hot and what’s not. Like domain names for “marijuana” might be profitable in the future with it going legal across the United States? Is there a new product or service that is trending upwards that you think may become a huge hit? It is not unheard of some domain names selling for over a million dollars.

Domain names can sell for hundreds, thousands, or even millions of dollars like “realtor.com” if the right buyer comes along and has to have the domain name you own and are selling. The trick is to find a domain name that someone wants to buy, and then register or buy that name before someone else does.

Buying and Selling Domain names examples for sale right now – Read more

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Artisteer CMS #1 Web Easy Professional Template Generator for Windows

WEBSITE TEMPLATES

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Control anything from basic Website properties like page layout and color palette, down to individual objects and properties like gradient of your navigation menu subitem.

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Cross browser compatibility, tableless XHTML & CSS output, W3C color contrasting and Section 508 support make this program an essential Web design tool for professionals and amateurs alike.

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Dramatic website videos from World’s first FPV auto-follow Quadcopter drone

Dramatic website videos from World’s first FPV auto-follow Quadcopter drone

World’s first FPV auto-follow Quadcopter drone – PX40 shoots captivating videos to make any website more appealing.

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World's first FPV auto-follow Quadcopter drone -PX40 shoots captivating videos for your website.

World's first FPV auto-follow Quadcopter drone -PX40 shoots captivating videos for your website.

World's first FPV auto-follow Quadcopter drone -PX40 shoots captivating videos for your website.

The unique business of buying and selling domain names

The unique business of buying and selling domain names

The unique business of buying and selling domain names $25 – $100 – $1000 – $100,000 +

Buying and Selling Domain names examples for sale right now – Read more

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