Mobile searches is the big winner during Super Bowl 50 – Web Easy Professional
by Think With Google
How the Big Game Played Out on the Second Screen
Commercials during the Super Bowl don’t just make us laugh or cry—they also make us search. This year, there were more than 7.5 million searches for the brands advertising during the game. This searching represents a 7X response rate compared to a typical TV ad, even after normalizing for audience size. Second-screen searching—whether it’s to re-engage with the ad, to learn more about the product, or to purchase—is a powerful indication of brand interest. For brands, that means a presence on the big screen isn’t complete without a strategy for the small screen, too.
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