Build a great website tonight. Be guided step-by-step with built-in templates and e-commerce tools – no programming or HTML knowledge is needed to build a website here. Everything you need to create an impactful website is included. With just one click Web Easy publishes your website for the world to see and read about your services and products.
Features
Design Your Website with Drag-and-Drop Simplicity
1000’s Website Template Combinations
Add Google Maps™, Facebook®, and Twitter® Link Sharing Buttons
Create a Website for Desktops, Laptops, and Mobile Devices
No Programming is Required! Automatically Generates HTML Code
60-Day Money Back Guarantee Secure Online Ordering.
Build as many websites as you want with Web Easy; there is no limit!
Design Your Website with Drag-and-Drop Simplicity (WYSIWYG)
1000+ Full Website Templates
Displays perfectly on Desktops, Laptops, Tablets, and Mobile Devices
No Programming is Required! Automatically Generates HTML Code
Free SEO Tools To Get Immediate Fast Ranks In Google, Bing, Yahoo, and Ask
Works in all browsers – Google, Bing, Yahoo, Ask, and all others
Sites look great on PC, Mac, Tablets, iPhones, Droids, and all others
It contains 1000+ websites ready to be customized to make your branding unique and special. Create as many web pages as you need; there is no limit. Mix and match webpage layouts for 1000’s combinations.
You can build the site you want and not be limited to a cookie-cutter website like other solutions offer.
If you tried WordPress and Joomla and found them too confusing to follow, then consider Web Easy, which has full online tech support and a money-back guarantee. If you are not satisfied, get a full refund. You have nothing to lose.
Web Easy includes an impressive collection of professionally designed website templates with great branding, beautiful web colors and typography, and a full-stock photo library.
Even beginners can build and edit a website like a pro.
BUILD YOUR WEBSITE IN 3 STEPS:
STEP 1. Select a Website Template and Style.
STEP 2. Edit Text and Customize any way you want!
STEP 3. Click the Publish button – that’s it!
PERFECT FOR ALL BUSINESS OWNERS Create professional websites for businesses, organizations, clubs, religious groups, and family/personal use. With a built-in CSS Editor, WebEasy does all the work for you.
You can add your company logo, Youtube Videos, Google Maps, Music Files, and more. There are even eBay Store templates that come with WebEasy.
Looking for a strong SEO web presence in Google, Bing, Yahoo, Ask, and thousands of other search engines worldwide? Major search engines like Google and Yahoo are constantly scanning and indexing sites for fresh, high-quality written content to deliver search results for their readers.
WebEasy website builder gives you the freedom, power, and mobility to edit your site with new content anywhere from your computer. If you want your website to appear on page #1 in Google, Yahoo, Bing, and Ask, you will get the opportunity to use WebEasy website SEO and content management tools.
Speeds Up Your PC – Start Time, Daily Use, and More!
Disables startup programs to improve Windows boot time
Identifies which programs and processes are using the most resources
Improves system performance by optimizing how Windows uses memory
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Personalizes Windows settings for optimal speed and performance
PC health overview with easy-to-understand reporting
Fixes your PC Today and Prevents Problems Tomorrow!
With just a few clicks of your mouse Driver Repair analyzes your system and recommends suitable PC drivers from a 200,000+ constantly expanding driver database!
Disables startup programs to improve Windows boot time
Stops PC crashes, freezes and restarts
Repairs Windows when it won’t load
Creates a bootable rescue CD in case of a disaster
Fixes Windows® registry errors
Repairs broken registry shortcuts
Early detection system for hard drive problems
Scans and fixes hard drive errors
Fixes Windows security vulnerabilities
Cleans Your PC of Performance Robbing Clutter & More!
Cleans over 100 different types of junk files
Removes temporary files that take up valuable space
Permanently shreds files using U.S. Department of Defense criteria
Securely shreds ALL DOCUMENTS inside your PC’s recycle bin
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Protects your Web privacy by erasing browser, search, and cookie histories
Protects Your PC with 24/7 Protection against the Latest Threats!
Detects and removes viruses, spyware, and malware
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Search through a library of 1600+ plus business and marketing templates, that make creating rich and visual documents as easy as it should be.
New and Popular
Real Estate
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Business Cards
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e-Cards
e-Books
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Facebook
Flyers
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Instagram Stories
LinkedIn
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Presentations
Product Sheets
Proposals
Resumes
Twitter
Web Banners
YouTube
Virtual backgrounds
Xara Cloud is a document creation and editing tool that enables anyone to create professional-quality marketing materials for their business. No design experience needed.
Who is Xara for?
Xara web template system works for Business owners, managers, teams, and employees alike. Harness the power in-house to produce web and cloud-based content all day for sales and marketing, attracting new partners, and securing new investors. No technical experience or knowledge is required. Everything is designed to be turn-key for you.
In Xara Cloud, everyone can create stunning marketing material and business content that builds your brand wins more customers, and grows your revenue.
Avanquest Software is a leading developer and publisher of cutting edge software available in more than 100 countries. With an extensive selection of products perfect for personal or professional use, like Windows Utility programs and Interactive Media applications, Avanquest Software helps you Learn, Create and Worksmarter, safer and faster every single day!
Free support options vary by product. These options include email support and our Knowledge Base. Additional information on these support options can be found on our Technical Support portal. Pleaseclick hereto be redirected to our Technical Support portal.
Claim your FREE InPixeo Photo Editor Software download – yours to use free
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InPixio digital editing software helps photo enthusiasts, graphic designers, and web designers to delete, cut out objects, create photo montages, and optimize images – everything needed to retouch your photos like a pro.
Limited-Time 60% Off Offer
Featuring editing tools developed and well-known for ease of use, unlimited creative flexibility.
Correct errors, remove objects, create photo montages. Manage, modify, and apply effects to give your photos a polished look.
Easy-to-use and modern user interfaces that have been made compatible with the latest Windows operating systems.
The program supports all of the most common image formats such as jpg, png, BMP, and more ensuring maximum accessibility.
Free Photo Editor.
Photo Clip – Remove people and erase objects with the digital scissors feature.
Photo Maximizer – Enlarge your photos by up to 1000% – without any loss in quality.
It is highly intuitive, which allows for fast editing. Avanquest Software, developers of InPixio, strive to fuse the fields of technology, photography, and creativity within their products.
Now it is possible to improve, personalize, and share your latest shots taken with cameras, smartphones, and tablets to bring out the best photographer and creative artist inside all of us!
They stand behind their products and ensure customers get the very most out of their purchase. Their forum offers FAQs, support articles, and tutorials to address your needs.
InPixio Free Photo Editor – Free Download
Thanks to the free photo editor tools in Photo Clip 9 anyone can produce professional-looking photos. Share your retouched photos on social media, send as postcards to family and friends, or put them on your WebEasy Professional website.
The free photo editor from InPixio lets you add a wide range of impressive effects quickly and easily.
Choose from a number of designs and frames
Showcase the theme of your photos. Crop or adjust brightness & contrast and make just about any modification.
Photo editing software specifically designed as user-friendly and easy-to-follow instructions.
InPixio is totally easy, fun, and fast to edit your photos with InPixio!
Try Photo Clip or get the FREE photo editor and start making better-looking photos.
Free upgrades:
Upgrade – New & improved features – discover the new version now!
InPixeo Photo Retouching Software Video Demonstrations
InPixeo Photo Clip – Completely remove unwanted objects from your picture. Select the shape of the object thanks to the cursor or the background to remove, Photo Clip algorithm runs automatically! With Photo Clip you can use cutout objects in other images to create photo-montages or collages. Available for MAC and WINDOWS computers.
InPixio Photo Focus – Ultra-powerful zoom function which can enlarge images by up to 1000% With 7 zoom algorithms, Photo Maximizer can tell you the target size of the image in pixels or centimeters. The required resolution can also be adjusted to give you flawless results. This is particularly important when printing your photos and guarantees you the highest quality results.
InPixio Photo Focus – Make blurry photos sharp and clear. It’s not always possible to prevent blurred photos — especially when taking random photos. InPixio Photo Focus offers the tools to help you create clear, crisp and high-resolution photos.
InPixio Photo Suite delivers professional photo editing & photo organizing features, spectacular special effects, and professional-quality photo projects – all together in one powerful suite. Now InPixio Photo Suite makes it easier than ever to unlock the power of your digital camera. Crop, straighten and fix color, brightness and redeye imperfections in one click. Retouching made easy! Smooth skin, remove dark circles, brighten teeth & more. Enhance, restore and repair old pictures. Plus many, many more features.
The best templates for business, club, team, organization, school, and home use, or create your unique look and branding.
Begin with a Fully Functional & Robust Website
WebEasy website templates are custom designed by Website design professionals. Each site includes unique pages and working navigation and links. Get a web presence for business and personal growth!
YouTube Video Editor Invitation Maker Personal Ads Outro Maker Social Media Video Maker Online Slideshow Maker Ad Maker Real Estate Marketing Youtube Intro Maker Facebook Video Ads E-commerce Marketing Instagram Video Editor Presentation Maker Promo Video Maker Restaurant Marketing Small Business Marketing
Online Video Templates, Video Generator tools, and full details:InVideo Video Creator
Web Designer software includes an extensive collection of customizable templates and Designs, including web themes and miscellaneous web graphics.
Discover an incredible feature-rich web design software authoring tool with over a thousand website templates and theme combinations.
Web Designer WebEasy Professional (WebEasy Professional 10) is unlike any web easy design software you will have seen before; an easy template-based solution that gives you total page design freedom, no HTML skills required. It comes in 1 version and offers advanced web design features.
FEATURES… An overview of WebEasy Web Designer – and why it offers the best modern, friendly web design options.
WEBSITE GALLERY… Check out the unique websites created with WebEasy 10 Web Designer.
WEBSITE TEMPLATES INCLUDED… WebEasy Professional Web Designer includes website and web graphics templates created by professional designers to the highest standards.
It provides web authoring tools that are HTML editors (CMS). We believe you should have complete freedom to include anything – text, graphics, photos – anywhere on the page, using just one tool. And you shouldn’t need to know, or even see, the HTML that goes into creating your site any more than a car driver needs to know how an engine works.
BUNDLED TEMPLATES
Pick your page design from the bundled templates created by professional designers so that quality is guaranteed. There are pre-built, ready-linked multi-page sites, or you can build your location from the page layouts offered in coordinated theme sets. WebEasy website builder has all the forms you need (e.g., home, products, photo gallery, news, store, etc.).
Then you can customize the pages with complete freedom and absolutely zero loss of quality!
WebEasy treats web page design just like the print page layout. You can either create your page and site designs from scratch with the powerful page layout and design tools or simply
1) pick your design from the templates 2) customize it with complete freedom 3) publish.
You only need one program for creating graphical websites – from design to publishing – and that’s WebEasy 10.
WebEasy includes customizable web graphics, webpage and website template designs, tools for creating your designs, photo editing (an integrated ultra-fast, non-destructive photo tool), and advanced text layout. The Designs Gallery also includes a collection of excellent tools. Site upload is covered, too, and there’s even a free web hosting offer!
DRAG-N-DROP SIMPLICITY
WebEasy gives you total design freedom – using drag and drop, you can place anything, anywhere on the page. And things that are usually difficult to achieve in HTML are a snap in Web Designer – for example, text with curved edges, text or graphics at an angle, and text flowing around objects – no problem!
FULLY DEVELOPED AND READY TO GO WEBSITE TEMPLATES
Top professional designers create WebEasy’s templates, so the quality is guaranteed. But, of course, you can customize the color, text, images, size, etc., to create your look without any loss of quality. It’s the best of both worlds!
COMPATIBILITY
Working with industry standards is vital, so Web Designer sites are W3C compliant, cross-browser compatible (IE 10, Firefox, Safari, Chrome), and XHTML, CSS standards-based.
It can also import many file types for vector graphics, images, and text, including PDF, RTF, RAW, PSD, TIFF, JPEG, PNG, and GIF.
SEARCH ENGINE OPTIMIZATION
Now you have a great-looking site, and you’ll want to get the word out! WebEasy helps you achieve search engine success by making it easy to add the essential titles, descriptions, and keywords by site or by page.
Advanced users can add HTML code to the body field to the head field, add XML sitemaps and easily embed Google Analytics web analysis tools to measure their success.
ADD VIDEOS, MUSIC & PDFs
It couldn’t be easier to add external files. Drag and drop the MP4 or FLV movie files, MP3 audio files, or PDFs onto your page and position them as required. All the work to display and play them will be done automatically.
ADD WIDGETS
It is easy to add widgets to your sites, such as Google Maps, Facebook Like and Twitter buttons, Picasa photo albums, Flickr slideshows, YouTube movies, forms, news feeds, and many more…
Create Your Own Mobile App – It’s easy, it’s fast, it’s for everyone
Mobile App – A Big Solution for Small Businesses
Whether you own a pet shop, a pub, or a pampering spa, your loyal customers are the heart of your business. Swiftic gives you all the tools you need to keep your business in the hearts and pockets of your customers with a loyalty app as unique as your business.
RETAIL & COMMERCE – RESTAURANTS – HEALTH & BEAUTY – PROFESSIONAL SERVICES
Offer your customers an app that’ll keep them coming back for more! Boost your sales with a mobile catalog, store, loyalty program, coupons, and your choice of other features.
“We went with Swiftic because of the focus on small business. It’s really easy to manage and to learn on your own. Swiftic makes mobile technology more accessible to small businesses, which allows them to compete — in real time — with large competitors.”
3 Easy Steps To Make a Free iPhone + Droid App Without Coding
Reprinted from Appypie website:
iPhone App Maker – Create Your Own iPhone App with Free Online iPhone App Builder
App Builder Appy Pie’s iPhone App Maker eliminates the need for any tutorials, teaching you to easily make iOS apps for iPhones, and iPads.
Appy Pie’s drag-n-drop app building platform allows you to create your own Business, Church, Radio, Restaurant, or Real estate iOS application in 3 easy steps. Appy Pie’s DIY iPhone app maker is easy to use and requires no coding or design skills. You can use the drag and drop features and the rest of the technical job will be taken care of, by our iPhone App Maker. You can preview your iOS app and add more features to make it more appealing for your users. Select your app type from a number of categories like Business, Health, Fashion, Entertainment, etc. to see suitable features for your app. It even lets you integrate social media like Pinterest, Facebook, Instagram etc. to keep your iPhone app users more engaged.
App Builder Appy Pie’s Android App Maker eliminates the need for any tutorials, teaching you to build android apps easily like a pro.
Now make free mobile applications, without any coding skills, for Google’s Android OS, using Appy Pie’s easy to use, drag-n-drop app building software. This online platform for building Android apps will help you design your mobile application step by step and requires no coding skill or previous experience in mobile app development. Appy Pie’s Android app maker is a drag and drop tool that makes the process of Android app development simple and engaging. If, however, you need a more detailed guide, feel free to explore our video tutorials under our support section & get started in no time.
Microsoft FrontPage, the original web easy website authoring tool and part of the hugely successful Microsoft Office family of software products.
The grand-daddy of all HTML web authoring software that started it all, Front Page by Microsoft.
About FrontPage website HTML authoring tool:
Microsoft FrontPage was a website authoring tool and part of the hugely successful Microsoft Office family of software products. It was offered for 7 years and then discontinued 16 years ago in 2003. It was a pioneering product that brought people, information, and e-commerce together on the Web. Microsoft FrontPage is a WYSIWYG (What You See Is What You Get) HTML editor and Web site administration tool, as is WebEasy Professional 10.
1997 – 2003
It was branded as part of the Microsoft Office suite from 1997 to 2003. Microsoft FrontPage has since been replaced by other web authoring software. Front Page is designed to hide the details of pages’ HTML code from the user, making it possible for novices to create Web pages and Web sites quickly and “see” the page as it would like displayed in a browser.
Split View
This saved the user a lot of time and money and learning how to code HTML. Some of the features in Microsoft Front Page included: The split View option to allow the user to code in Code View (for servers) and preview in Design View for the person building the web page without the hassle of learning how to code HTML, plus having to switch back and forth between the Design View and Code View tabs to view changes.
Dynamic Web Templates
Microsoft FrontPage included Dynamic Web Templates (DWT), allowing users to create a single web page template that could be used across multiple pages throughout the entire Web site with a navigation menu bar that helped organize the website and make the user experience pleasurable.
Interactive Buttons
Microsoft then developed Interactive Buttons, which gave users a new and easy way to create Web graphics for navigation menus and links, thus eliminating the need for complicated and expensive image editing software such as Adobe Photoshop and Adobe Illustrator. FrontPage is long gone but should not be forgotten.
Microsoft FrontPage over the years:
FrontPage Package Design from left to right: 1995, 1998, 2002, and 2003.
Convert your WordPress website into a Progressive Web App mobile website.
Automatically convert your website to mobile the web easy way with Super Progressive Web Apps
SuperPWA instantly converts your website into a fully functional mobile app. No code edit needed.
Progressive Web Apps (PWA) is a new technology that creates a middle ground between a website and a mobile app. They are installed on the phone like a normal app (web app) and can be accessed from the home screen. Users can come back to your website by launching the app from their home screen and interact with your website through an app-like interface.
Set-up and make the most your free Google MyBusiness account to grow and drive customers to your business.
It is imperative to have a Google MyBusiness account set up for your free listing and show up in Google Maps in search results. Add your business logo, pictures of your products and establishment, hours of operation, if you offer deliveries, walk-in traffic, credit cards, holidays opened and closed and everything about you business buyers need to know. No business should be without it. This is an important part of your digital strategy for forging the best online presence for your business and website.
Show up when customers search for your business or businesses like yours on Google Search and Maps
Per Google: “Show up when customers search for your business or businesses like yours on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.”
Update your Google MyBusiness listing anytime.
Take charge of what people see when they do a local search for your business or shop using generic keywords and do not have a business name in mind yet. Google My Business gives you and your business the tools to update your free listing and engage with your customers from your phone, tablet and computer. … And it is all for free.
Build loyalty with a Google MyBusiness website.
With Google My Business, you can create a simple basic website that looks great. It’s completely free, and web easy to create and edit from your computer and phone like a professional.
How to Use Smartphones to Shoot Professional Looking Videos for Websites
Ever seen those billboards or commercials that brag that the whole thing was shot on a smartphone? You may have thought “yeah right.” Funny thing is, it was probably true! More and more producers working on tight budgets have turned to smartphones to meet their production needs on the cheap. Here is how you, too, can create videos and show them on your website using nothing more than your smartphone and a little know-how.
Easier Than Ever
Many people see the task of adding video to their site as quite daunting. They believe that producing high-quality video requires expensive equipment, editing software, and in-depth technical knowledge. Just a few years ago you would have been right about that. But, with the rise of the smartphone, today everyone walks around with a powerful supercomputer and video camera in their pockets or purses all the time.
Of course, many people do not realize they can use it for anything other than deleting emails and sending texts. But, the great thing about using a smartphone to shoot video for your site is the ease of use. Unlike traditional cameras that require a deeper understanding of all of the various features in order to obtain sharp, clear videos, smartphones do most of that work for you. Still, some elements of a well-shot video will require a little thought and preparation.
Location
While the technology can do a lot to make shooting video simple, you still need an appropriate location. You also want to find an area with little to no clutter in the background. The difference between a well-shot video and one that looks amateurish often comes down to these little details, so pay attention to your surroundings before tapping “record.”
Limit What Your Smartphone Does While Filming
Few things could be more annoying than getting most of the way through a fantastic take, then having your phone vibrate or ring. To reduce the likelihood of this problem, simply put your phone in airplane mode or use a “Do Not Disturb” feature. Also, if you have a number of apps producing a lot of notifications, silence notifications for a while during filming.
Also, be aware of how much space you have on your phone. If you have dozens of photos and apps filling up all of the available storage area, you may not be able to record much video. Save this content to your computer or the cloud before you start recording.
A Few Basic Principles of Good Photography Can Make All the Difference
If you have ever shot photographs indoors, you may already be familiar with the phenomenon of camera shake. With still photographs, the lower light levels indoors require a longer exposure, and movements as slight as your own pulse can cause the image to blur. Using a tripod and lights or flashes can counteract this effect by holding the camera much more still and reducing the amount of time required for the exposure.
Video is much the same. Although the camera takes a series of images in rapid succession (rather than opening and closing a lens for a single exposure) the lighting and shake of the camera still impact the quality of the resulting images. You could end up with a bouncy image, blurring, or something so dark your audience cannot make out any details.
Instead, use a tripod to stabilize your shot. Use photography lighting or natural outdoor lighting rather than the harsh, overhead fluorescents found in most offices. Make sure that the light fills the shot and does not leave any strange shadows or unintended dark spots on either your subject or the background. Also, make sure the light is bright, but not overpowering. This may require a little experimentation to get it just right, so build a little time into your schedule to make sure the image looks the way you want.
Film Horizontally
Few things can foul a good smartphone video faster than holding the device the wrong way. You want to hold the phone horizontally, with the longest edges on the top and bottom. Otherwise, the video will be tall and skinny, and not conducive to a pleasant viewing experience on most screens.
Of course, there is always an exception. Some platforms that host video for mobile devices prefer vertical formats. Examples include Snapchat and Instagram. If in doubt, research best practices for the way you want to use your video before you shoot.
Editing
Once you have shot your video, you will probably need to do a little editing. Whether on your phone or on a computer, most good video editing programs work in a fairly similar manner. They will allow you to select the videos you want to edit, slice them at appropriate locations, splice, add title cards, and make other adjustments. While you can edit videos within a smartphone, computers make the job much easier and produce better final products.
While there are many software solutions for editing videos, one of the best is also free: YouTube’s video editor. This solution just makes sense if you plan to host the video on YouTube. However, you can also use it to edit videos that you subsequently post elsewhere.
Hosting
A final consideration for your videos will always be where you plan to host them. This may require a bit of thought and foresight. Videos tend to be large, resource-hogging files that can dramatically impact a website’s storage, bandwidth, and performance. Although some compression is possible, shrinking video file sizes without significantly compromising video quality, even this solution has limits.
The amount of video you intend to have on your site determines how much power your hosting account needs. If you use your website primarily for advertising, and you intend to have only a small handful of videos, you may find hosting those videos on YouTube or Vimeo, then embedding the content in your pages an adequate solution. Although this may split traffic between your site and the video hosting page, you will not run into issues like exceeding your hosting plan’s bandwidth or overtaxing server resources. For those who have either very small videos or who do not mind hosting them on a third-party site like YouTube, a Shared Hosting solution may be perfectly adequate.
Alternatively, if you plan to show multiple videos on your site, you may need a hosting product with more horsepower. For example, if you plan to have several pages of tutorials, frequently updated video interviews, a stream of original video content, or simply wish to host the videos directly on your site rather than using a third-party site like YouTube, you will need a more robust hosting product. Fortunately, InMotion Hosting makes upgrading easy. So, you can increase your site’s storage and power as you grow your content and fan base.
Time to Get Started
As you can see, it has never been easier to shoot your own videos and get them on the web. With smartphones, you can carry an entire video studio in your pocket. Just follow the steps above and you can have professional looking videos on your website in no time.
With VPS hosting you get many more options to choose from and it ends up being a cost effective alternate option to dedicated server hosting. You can choose from Linux operating such as Centos VPS, Ubuntu VPS, FreeBSD VPS, Debian VPS or Windows VPS operating systems. You can also add cPanel or Direct Admin to Centos VPS.
Most VPS hosting providers offer all packages listed above and provide Instant setup VPS within minutes.
VPS Features to look for:
Instant Setup
Monthly Pricing – cancel anytime
Never overloaded – Fast IO
Gigabit Network
OpenVz or KVM (more info)
Cluster DNS
Multiple operating systems
Full Control – root or admin
Start, Stop, Reboot
Instant reinstall
Credit Card or Paypal
Uptime Monitoring
VPS Hosting to look for:
High Performance Storage
Deploy in 15 Minute
Easy Control Panel
1 Public IP Address
Redundant Storage
99.9% Uptime Guarantee
Backups and Snapshots
24/7 Support
Instant Root Access
Ipv6 Addresses
Choice of Os
Raid10 Protected Servers
DNS Manager
Lots Of Templates
VPS Control Panel
Rebootless Updates
Server Monitoring
Reinstall, Reboot, and On Demand VM Creation
Bread Basket and these top free scripts
Make sure you can deploy 100’s of apps on your cloud VPS
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There should be no additional control panel expenses
At minimum these free Top Scripts
Blogs, Micro Blogs, Portal/CMS Websites, Forums, E-commerce, Image Galleries, Wikis, Social Networking, Ad Management, Calendars, Gaming, Malls, Surveys, Project Management, ERP, Guest Books, Customer Support, Frameworks, Educational, Data Base (DB) Tools, Music, Video, RSS, File Management, and others.
Java, PERL, Python.
System Applications: Message Queue, Stacks, Server Side Scripting, Web Servers, Databases, Java Tools and Containers, Utilities, Statistics, Security, Version Control, Modules, Web Servers and Utilities.
Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retailers measure the offline impact of online ads.
When it comes to cutting-edge marketing, one technology is top of mind: beacons. In fact,more than a million beacons are expected to be installed in U.S. retail stores this year alone. But right now, many marketers only think about using beacons to push phone notifications.
At Google, we think beacons have the potential to do much, much more for consumers, brands, and marketers. To realize this potential, we created Eddystone and the Google beacon platform. With these platforms, beacons are no longer limited to communicating only with a brand’s app. Brands can integrate beacons with Google products and services, as well as their own and their partners’ apps.
For consumers, this means a frictionless shopping experience, with fewer gaps between channels. For retailers, it means reaching the right person at the right time with the right message, with new and improved metrics to measure success.
Enabling a seamless, cross-channel shopping experience
Related Story
I-Want-To-Buy-It Moments: Mobile’s Growing Role in a Shopper’s Purchase Decision
Meeting people with a fast, frictionless mobile experience when they buy.
To understand beacon technology, look back at one of the oldest: lighthouses. Just as lighthouses mark locations with beams of light, beacons are physical landmarks that send signals to mobile devices.
These beacon signals enhance how people connect to their surroundings by giving their phones a much better idea about where they are. Think of a busy dad paying for parking through the Instant App associated with the beacon in a parking meter, or the young professional checking out popular times for her favorite restaurant so that she doesn’t have to wait.
Nearby Notifications makes shopping better by helping shoppers get things done with their phone, such as scanning items to get reviews of splitting the bill for their table in a restaurant. The technology also makes it easier for consumers to get useful information, whether that means seeing if an item is in stock or locating that same item while in-store.
Source: Google Internal Data
While these kinds of communications often rely on other types of location signals, beacon signals take precision and quality to the next level. For marketers, beacons can give a brand an edge in a world where omni-channel shopping is becoming the norm and consumers expect to get what they want, when they want it. And the opportunity is huge: Even today, Android devices pull more than 40 billion queries for beacon-related content from Google services every year.1
Eddystone and the unlimited potential of beacons
Related Story
Why Marketers Should Care About Mobile Page Speed
New research reveals the factors that cause your mobile site to underperform.
Beacon technology has been used in marketing for years, but Eddystone introduced a few really important improvements. Eddystone is an open-source beacon language, so it can be programmed by any developer, with specs and tools available on our developer site. It can also communicate with mobile devices across Android and iOS. And, with Eddystone, beacons can be used to communicate different things to different websites, apps, and services on mobile devices.
For example, in the last year, United Airlines installed beacons that work with Nearby Notifications on Android phones. These beacons help consumers prepare for an upcoming flight by helping them install the in-flight entertainment app that’s available for mobile devices.
And, perhaps most importantly, Eddystone and the Google beacon platform are extensible. This means they will continue to improve as more capabilities are invented and developed, using the same physical infrastructure. We’re excited to see how other brands and retailers use the technology to improve the consumer experience.
Think Retail | Eddystone + Google Beacon Platform by Peter Lewis
New insights into consumer behavior
Just as beacons enable consumers to become more attuned to their location, they also give marketers new insight into the real-life behavior of their consumers. As beacon technology becomes more widespread, it will help marketers see how Search Ads and Local Ads affect in-store visits.
For example, we ran a randomized controlled study with 10 of the largest U.S. big box retailers, including Target and Bed Bath & Beyond. We found that on average, the number of incremental store visits driven by mobile search ads exceeded the number of online purchase conversions. These were store visits that otherwise would not have happened, proving the substantial offline impact delivered by mobile search ads. Beacons are bringing this functionality to more stores through improvements in place detection.
Similar to other products—such as Popular Times—that use Google location data, safeguarding consumer privacy is top of mind. Users opt in to location services in order to benefit from extra functionality in a range of products from Search to Maps. The platform aggregates location data across many users and uses differential privacy to ensure that no individual user can be identified to a third party.
How your brand can get started with proximity marketing and beacons
Location-based marketing and proximity marketing with beacons are projected to grow exponentially in the next few years. To stay ahead of the curve, brands should invest in the beacon infrastructure that will enable consumer devices to work best within their stores.
Here are some things to consider before investing in beacon infrastructure:
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How your brand can influence consumers when they’re deciding what to buy.
What do you want to communicate to consumers? The most flexible approach is to deploy beacons with abstract identifiers that are linked to your Google Cloud Platform account. You can then use Nearby Notifications to help users interact with your store through the web or your brand’s app. And, contrary to popular belief, you don’t necessarily need an app to take advantage of this. You can also work with partners whose apps can interact with your venue, extending and enriching your visitors’ experience. If you only want to point to a single webpage, broadcast its URL directly from the beacon.
How are users interacting with your venue? The place marker for your venue may already be emphasized in Google Maps if it’s popular in your area or on a specific user’s map if they’re a frequent visitor. Ensuring that your visitors’ devices know that they’ve visited improves your venue’s presence across a range of Google products. In particular, we’re piloting the use of beacon signals to bring Store Visits measurement to more venues, helping you understand the offline impact of your online ad spend. Ask your Google representative about the Store Visits and beacons program.
Contact a manufacturer. The list of manufacturers that can install beacons that support Eddystone is here. These manufacturers can help you learn more about setting up and using beacons. To make sure your beacons will work with Google technology, ask for Eddystone and make sure to ask that the Google integrations are enabled through Google Cloud Platform.
Sources 1 Google Internal Data 2 Google AdWords Internal Data, 2016.
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Content Is King – In today’s online marketing world, there is almost nothing as important as quality content writing. Content writing is how you engage with your visitors. It’s the difference between a blank page and engaging, energizing copy.
The words on a web page may seem like an afterthought, but content is what helps your website gets hits, and what ensures those hits learn more about you. Search Engine Optimization is a tactic in the overall search strategy to push relevant content to the right target audience. Once the right audience discovers your brand, it is the website content itself in concert with the user experience and well-placed calls-to-actions that will actually convert eager shoppers into buyers of your service or products.
Content Is King
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Builds Trust – Content shows your website is active and a leader in the field. It shows those that spend time on your site that you know what you’re doing, and can handle their needs.
Improves Conversions – Specific, targeted pages turn visitors into sales. Visitors of sites with a lot of content engage with the site for longer, and are more likely to become customers.
That’s why you need to make sure your digital marketing agency offers website content writing services.
At a digital marketing agency such as Envision Digital, they should offer a variety of content creation and content management options for companies both large and small. A sample of services should include:
Web Content – Populate all your main site pages with engaging, keyword driven writing.
Blogging – Make sure that your website stays active, with regular and interesting blog posts.
Social Content – Create social posts, as well as content that does well in social media sharing.
Engaging Content
Your digital marketing agency team should specialize in creating engaging content that attracts attention, and provide content strategy for businesses that are looking for more depth to their website. Content is also the most important part of SEO, so companies hoping to boost their rank and target multiple keywords Using a digital marketing agency for creating content casts a wider and more targeted net.
An Instant Article is a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. Through this guide, you’ll learn how to create an Instant Article and use a standardized markup language (similar to XML) to make your stories come alive with custom styles and interactive functionality.
Building an Instant Article does not automatically create a corresponding Facebook post, however. It is a separate tool meant to enhance your article once someone shares it on Facebook. It simply means that any time a reader on a mobile device is directed to the article’s URL on Facebook, the link will be displayed as an Instant Article.
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Instant Articles displays stories as much as ten times faster than conventional mobile browsers, while also providing the kind of fluid, high-quality experience and interactivity people expect.
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This documentation explains how Instant Articles works, how the format is structured and how you can use it to publish content directly to Facebook.
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Mobile searches is the big winner during Super Bowl 50 – Web Easy Professional
by Think With Google
How the Big Game Played Out on the Second Screen
Commercials during the Super Bowl don’t just make us laugh or cry—they also make us search. This year, there were more than 7.5 million searches for the brands advertising during the game. This searching represents a 7X response rate compared to a typical TV ad, even after normalizing for audience size. Second-screen searching—whether it’s to re-engage with the ad, to learn more about the product, or to purchase—is a powerful indication of brand interest. For brands, that means a presence on the big screen isn’t complete without a strategy for the small screen, too.
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Buying and selling unique and memorable Domains names that have marketability is a science and being a cross between a prospector and an online keyword marketing whiz-kid. It sure is a web easy way to make money.
There’s a lot of gut instinct and intuition that goes into domain name creation and purchasing. You need to think in the future, and know which business categories are hot and what’s not. Like domain names for “marijuana” might be profitable in the future with it going legal across the United States? Is there a new product or service that is trending upwards that you think may become a huge hit? It is not unheard of some domain names selling for over a million dollars.
Domain names can sell for hundreds, thousands, or even millions of dollars like “realtor.com” if the right buyer comes along and has to have the domain name you own and are selling. The trick is to find a domain name that someone wants to buy, and then register or buy that name before someone else does.
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Marketers who rely on demographics alone risk missing out on potential mobile shoppers.
Why Consumer Intent Is More Powerful Than Demographics
Written by Lisa Gevelber,
Think with Google
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.
For years, we as marketers have been using demographics as a proxy for people who might be interested in our products. But our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.1 Why? Because demographics don’t help us understand what we really need to know—what consumers are looking for in an exact moment or where they are looking to find it. Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help—whether it’s a karate newbie watching an expert do a move on YouTube or a mom looking for the best deal on a pair of sneakers. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions. We call these intent-filled moments, micro-moments. And they’re the best opportunity marketers have to connect with people at the exact moment they are looking for something. Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars. – Read full article
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