Content Marketing and Strategy

Content Marketing and Strategy

CONTENT

Content Marketing and Strategy

Content Is King – In today’s online marketing world, there is almost nothing as important as quality content writing. Content writing is how you engage with your visitors. It’s the difference between a blank page and engaging, energizing copy.

The words on a web page may seem like an afterthought, but content is what helps your website gets hits, and what ensures those hits learn more about you. Search Engine Optimization is a tactic in the overall search strategy to push relevant content to the right target audience. Once the right audience discovers your brand, it is the website content itself in concert with the user experience and well-placed calls-to-actions that will actually convert eager shoppers into buyers of your service or products.

Content Boosts Search Rank – Search engines treat content as value, raising websites with high quality, unique writing up in search ranks and generating more traffic for your site.

Content Is King

Content:

  • Content Boosts Search Rank – Search engines treat content as value, raising websites with high quality, unique writing up in search ranks and generating more traffic for your site.
  • Builds Trust – Content shows your website is active and a leader in the field. It shows those that spend time on your site that you know what you’re doing, and can handle their needs.
  • Improves Conversions – Specific, targeted pages turn visitors into sales. Visitors of sites with a lot of content engage with the site for longer, and are more likely to become customers.

That’s why you need to make sure your digital marketing agency offers website content writing services.

At a digital marketing agency such as Envision Digital, they should offer a variety of content creation and content management options for companies both large and small. A sample of services should include:

  • Web Content – Populate all your main site pages with engaging, keyword driven writing.
  • Blogging – Make sure that your website stays active, with regular and interesting blog posts.
  • Social Content – Create social posts, as well as content that does well in social media sharing.

Engaging Content

Your digital marketing agency team should specialize in creating engaging content that attracts attention, and provide content strategy for businesses that are looking for more depth to their website. Content is also the most important part of SEO, so companies hoping to boost their rank and target multiple keywords Using a digital marketing agency for creating content casts a wider and more targeted net.

Complete guide for mastering “micro-moments”

Complete guide for mastering “micro-moments”

Complete guide with strategies, insights, and customer examples for mastering “micro-moments”

Your Guide to Winning the Shift to Mobile

Think With Google

Think With Google

Lead Authors: Laura Adams, Elizabeth Burkholder, Katie Hamilton
Exec sponsors: Nicolas Darveau-Garneau, Lisa Gevelber, Matt Lawson
Research: Yili Chang, Yijia Feng, Sara Kleinberg
Case Studies: Tran Ngo
Editorial: Brianne Janacek Reeber
Production & Design: Leslee D’Antonio, Dain Van Schoyck

[PDF to VIEW or DOWNLOAD]

micromoments-guide-to-winning-shift-to-mobile-download

 

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When people search for how-to videos, they are looking for help. The brands who respond to their need can win loyalty and drive sales.

Think with Google: When people search for how-to videos, they are looking for help. The brands who respond to their need can win loyalty and drive sales.

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Marketers risk missing out on potential mobile shoppers.

Marketers risk missing out on potential mobile shoppers.

Marketers who rely on demographics alone risk missing out on potential mobile shoppers.

Think With Google

Why Consumer Intent Is More Powerful Than Demographics

Written by Lisa Gevelber,
Think with Google

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.

For years, we as marketers have been using demographics as a proxy for people who might be interested in our products. But our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.1 Why? Because demographics don’t help us understand what we really need to know—what consumers are looking for in an exact moment or where they are looking to find it. Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help—whether it’s a karate newbie watching an expert do a move on YouTube or a mom looking for the best deal on a pair of sneakers. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions. We call these intent-filled moments, micro-moments. And they’re the best opportunity marketers have to connect with people at the exact moment they are looking for something. Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars. – Read full article