New Virtual Scratch-Off Games Builder by Priiize.com

New Virtual Scratch-Off Games Builder by Priiize.com

Make custom virtual scratch-off games online. Use to publish coupons, free-with-purchase offers, dollars-off offers, and sales promotions and many more offers.

Virtual scratch-off games are excellent to use for customer engagement and increase purchase volumes.

  • Customize games with your company logo and branding.
  • Promote games on signage with QR codes and your website with QR codes and game URL links.
  • Adjust winning prize flow on slow and busy days.

Add an unlimited number of prizes to your virtual scratch-off campaigns.

Publish coupons, special offers, gift-with-purchase offers, and much more.

Unlimited Number of Game Plays
Unlimited Number of Game Players
Unlimited Number of Prizes To Add to Each Campaign

Free 7 Day Trial. No credit card required to try.

Available at www.priiiize.com

Virtual Scratch-Off Games Builder.
7.5 million searches for the brands advertising during the Super Bowl Game

7.5 million searches for the brands advertising during the Super Bowl Game

Mobile searches is the big winner during Super Bowl 50 – Web Easy Professional


 

Think With Google

by Think With Google

How the Big Game Played Out on the Second Screen

Commercials during the Super Bowl don’t just make us laugh or cry—they also make us search. This year, there were more than 7.5 million searches for the brands advertising during the game. This searching represents a 7X response rate compared to a typical TV ad, even after normalizing for audience size. Second-screen searching—whether it’s to re-engage with the ad, to learn more about the product, or to purchase—is a powerful indication of brand interest. For brands, that means a presence on the big screen isn’t complete without a strategy for the small screen, too.

Read full story…

Second-screen searching—whether it’s to re-engage with the ad, to learn more about the product, or to purchase—is a powerful indication of brand interest.

Web Easy Professional

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Marketers risk missing out on potential mobile shoppers.

Marketers risk missing out on potential mobile shoppers.

Marketers who rely on demographics alone risk missing out on potential mobile shoppers.

Think With Google

Why Consumer Intent Is More Powerful Than Demographics

Written by Lisa Gevelber,
Think with Google

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.

For years, we as marketers have been using demographics as a proxy for people who might be interested in our products. But our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.1 Why? Because demographics don’t help us understand what we really need to know—what consumers are looking for in an exact moment or where they are looking to find it. Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help—whether it’s a karate newbie watching an expert do a move on YouTube or a mom looking for the best deal on a pair of sneakers. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions. We call these intent-filled moments, micro-moments. And they’re the best opportunity marketers have to connect with people at the exact moment they are looking for something. Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars. – Read full article